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Why Being “The Next Elon Musk” Might Not Be the Goal and What to Do Instead.
Recently, my teenage daughter was working on a school project about world-changers—Gandhi, Mandela, Marie Curie, and yes, even today’s tech giants like Mark Zuckerberg and Elon Musk. This sparked a heartfelt conversation between us about what truly defines success, work, and fulfilment.
Martin Foster
Sep 132 min read


One Step at a Time: Lessons from an Ultramarathon Runner for Business Founders
Starting a business is a lot like running an ultramarathon—exciting at the start, daunting in the middle, and rewarding at the finish. My friend Bill, who recently launched a business, has found himself navigating both journeys. From charting out goals and scouting locations to securing funding, he’s learned that every step counts, even when progress seems slow.
Martin Foster
Sep 122 min read


The Art of Win-Win Deals: How to Seal the Deal with Rapport, Listening, and Trust
Have you ever walked into a deal thinking it’s going to be a purely transactional negotiation? I used to feel that way until I realised the real power of understanding the motivations and needs of the other party. This was never clearer than when my wife and I bought our dream house—not through typical negotiation, but through genuine connection and a bit of creative deal-making.
Here’s the story (and some takeaways to keep in mind next time you're working on a big deal):
Martin Foster
Sep 113 min read


Why Building a Buffer Before the Big Leap Matters – and How to Fail Smartly!
Taking the entrepreneurial plunge is exhilarating, but let’s be real: it’s also a little nerve-wracking, especially if your life savings are on the line. A friend recently shared her journey of starting a rival software company after sinking her entire savings into it. And as inspiring as her boldness was, it sparked a deeper conversation on how essential it is to have a safety net – both financially and mentally – before taking the leap.
Martin Foster
Sep 102 min read


A Day in the Life of Bill: Building a Positive Routine from Rock Bottom
We’ve all heard that life doesn’t follow a straight line, especially when you’re climbing back up from rock bottom. Some days are great, others—well, not so much. But for Bill, the bad days were becoming fewer, thanks to a set of positive habits and routines that gave him structure, strength, and hope.
Martin Foster
Sep 94 min read


Master Effective Personal Coaching Techniques
Have you ever wondered what truly makes personal coaching effective? How some coaches seem to unlock potential effortlessly, while others struggle to make a lasting impact? I’ve been there, asking myself the same questions. Over time, I discovered that mastering effective coaching techniques is less about fancy jargon and more about genuine connection, clear strategies, and consistent action.
Martin Foster
Sep 84 min read
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